Audience Response Info

Audience Response improves learning, builds consensus and facilitates the decision-making process

What is audience response? Simply stated, it is a combination of hardware and software designed to add interactivity to meetings, classrooms or other group interactions. The hardware and software package comprises the “audience response system,” often shortened to just “ARS.”

In the typical audience response system setup, a facilitator – or a nearby ARS technician – advances through a presentation that has been projected onto a large screen. Participants, which could range in number from 2 to 20,000, interact with the presentation via wireless handheld keypads. The facilitator poses a question and offers several possible responses. Once all participants have selected a response (or time runs out), the aggregate data is graphically displayed within the presentation for all to see.

Audience response allows for either anonymous or trackable interaction. In polling environments – such as delegate voting or executive decision making – respondents can remain anonymous. In classroom situations, on the other hand, professors may want to use the audience response system to capture student responses as part of quizzes or to take attendance electronically.

Because of its unique versatility, and its contribution to ROI, audience response is utilized across a broad spectrum of industries. AV production companies use ARS for large-scale meetings and conferences; corporate trainers use portable audience response systems for on-the-road employee training; universities and other educational institutions employ audience response technologies in both small classrooms and large lecture halls.
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